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Abstract

Forgotten Marketing Secret from the 1960s Reveals...

Discover a Way to Create an Instant Unique Selling Proposition (USP) that
Could Grab More Customers Than You Can Handle and Keep The Old Ones For LIFE

All you have to do is answer
13 EASY questions about your business...
If there are two businesses in any given area
and they both offer the same thing to
their customers, one of them is obsolete.
Are you going to be the next obsolete business?

joshua black
Thursday, 4:15pm
Just west of Long Lake, Michigan
From: Joshua Black- Developer of the Ultimate USP Creator
Dear Friend,
Can you handle hundreds, perhaps thousands of new customers practically
begging to do business with you?
I am going to tell you a way to increase the size of your business, and
quite possibly, triple your before-tax profits!
Keep reading...
As you read every single word of this letter, you will soon find out
the secret to massively increasing your customer list and maintaining
your current customers for a very, very long time.
How much is it worth to you to gain a ton of new, loyal customers to
your business? What if I told you that it is possible and that the
transformation can begin right now?
Or, if I told you that there was finally a way you can differentiate
yourself from all of your close competitors for good; would you be
interested?
Would you be more interested if I told you that you didn't have to add
any more money to your marketing budget than you already have?
It is all possible once you have established a rock-solid and
customer-focused Unique Selling Proposition, or USP.

"The Unique Selling Proposition is the absolute first thing that you
need to do before starting anything else in your marketing plan. Your
USP is the foundation of what your business stands for."

In case you did not know...
...a USP is exactly what it sounds like: a statement that makes an
ultimate promise to your customers. A statement that tells them what
is UNIQUE about your business vs. all of the other competition in a
particular market

The term Unique Selling Proposition was coined in the infamous, now out
of print book called Reality in Advertising, written by the famed
advertising guru Rosser Reeves (1910-1984). Ever heard M & M's USP
"melt in your mouth, not in your hand?" Yep, that's his, and many
others too.

Reeves believed that not only did you have to make an amazing promise
to the consumer with your marketing, but you also had to differentiate
yourself from your competition.

Your USP is the tool that will do exactly that.

To quote directly from Reeves, your USP must have the following three
things to be successful:

1. Each advertisement must make a proposition to the consumer. Each
must say, "Buy this product, and you will get this specific benefit."
2. The proposition must be one that the competition either cannot, or
does not, offer.

3. The proposition must be so strong that it can move the mass
millions, i.e., pull over new customers to your product.

Your Unique Selling Proposition is the very first thing that you need
to create before you focus on any other marketing material.

Here are some famous examples of USPs that may ring a bell:

Federal Express- "When it absolutely, positively has to be there
overnight" -Who would you want to mail your package if your job was
depending on it? This USP is great, because it also uses the extra
credibility words of "absolutely" and "positively" in order to prove to
the customer that your package is going to arrive on time, no matter
what.

Avis "We try harder" (because they are ranked 2^nd in the industry)
-This rental car company used this USP to shoot its profits to the
moon, showing that they were not the biggest, but they want your
business more than everyone else.

U.S Army "Be all that you can be" -This is their old USP that boosted
recruitment for years. It worked and it's a classic. The current USP,
"An army of one," is less than stellar, simply because it does not tell
the prospect what's in it for them.

DeBeers "Diamonds are forever" -This is a great two-sided example
showing how diamonds themselves are long-lasting, but it also hints to
the fact that your love or relationships may last forever.

Anacin "The pain reliever doctors recommend most"- Their Unique Selling
Proposition keeps customers from buying generic brands and gives
credibility by using a professional.

Red Bull energy drink -"Red Bull gives you wings"- A simple example
that refers to energy and flight, hinting that the product will pick up
your mood. Not my favorite, but still good.

Head and Shoulders -"Gets rid of dandruff," -The name also suggests
what the product does.

Lenscrafters- "Glasses in about an hour" -Here is an obvious company
name as well, with a very direct USP.

Nyquil- "The nighttime, coughing, achy, sniffling, stuffy head, fever,
so you can rest medicine." Nothing else needs to be said. Perfect and
fun to remember too.

Domino's Pizza- "Hot, fresh pizza delivered in 30 minutes or less,
guaranteed." Again, nothing else needed. They have changed this over
the years, due to some litigation about the drivers breaking speed
laws, but this USP alone overhauled this company to one of the top
pizza franchises in the world.
Geico- "15 minutes could save you 15 percent or more on car insurance."
Simple and effective, very exact, and easy to remember. We will see
about the lasting power of this Unique Selling Proposition.
...however, you probably do NOT have a million dollar marketing staff
creating your USP, so what is an underdog, bootstrapping, small
business marketer supposed to do?

I have created the next best thing for you instead, bringing the talent
of the world's best marketing minds TO YOU in a single place...
I took the original concept of the USP, staying true Rosser Reeve's
idea, and cranked it up to a whole new level, designed to claw its way
out of the overly saturated marketing world that now exists today.

...Just think about it for a second, your USP is the single, most
powerful statement that you will ever create for your business. It
will decide the look, feel, and customer contact for your business.
Once you have created and tested your Ultimate Unique Selling
Proposition, you will keep it for years.
...but creating the USP is the hard part

That is why I have done all of the dirty work for you.

Instead of trying to design the perfect Unique Selling Proposition for
your business on your own, you now have your own professional
coach-in-a-box, borrowed from millions of dollars worth of successful
USP-driven sales experience from the masters.

Announcing...

The Ultimate USP Creator Version 1.0

USP
...the only Unique Selling Proposition generator software and
course-pack in the world!
-
This is not just a how-to program. All you have to do is answer a few
simple questions and a professional, potentially money-making USP is
created for you in minutes, or you can simply create your own custom
USP by hand, with the help of the 21 different techniques outlined in
this course.

You get 2 complete systems!

You can create a Unique Selling Proposition the way that you think,
instead of having to adapt yourself to someone else's learning system.
This is an all-digital, instantly downloaded course that you can use to
begin creating your USP immediately. No more waiting for the mail to
arrive. No more paying for postage. Take action and create your
Unique Selling Proposition today!

With the Ultimate USP Creator 1.0 You Get the Following:
o The only USP-creation software in the world that will instantly
create 39 different USPs for your company or product without having to
do any additional work. You can modify these USPs an UNLIMITED amount
of times and re-run the software as many times as you want!
o The ability to create a hands-on Unique Selling Proposition the
easy way, by following one of 21 different techniques for USP
generation, all from marketing experts.
o You now have a way to take ANY stale, boring USP and turn it into
an Ultimate USP, just by tweaking a few words and altering your promise
to the customer (page 19)
o 6 rules to ensure that your Ultimate Promise to your customer is
big enough to create into a USP, along with 6 of the most influential
promises that you can make to your customer.
o 4 secret questions to ask yourself when turning boring, old
product features into mouth-watering, juicy benefits that customers
will flock towards.
o It's a system that will give you the secret knowledge that 95% of
small business owners do not have. You will completely have an
advantage over your competition as soon as you download the course!
o Experts, experts, and more experts! You get help from the
masters: Gary Halbert, Brian Keith Voiles, Bob Bly, Rosser Reeves, Dan
Kennedy...and many others! (it's like having millions of dollars' worth
of teachers in your living room!)
o My ultimate guarantee, where you have absolutely no risk
whatsoever, just for trying out the system for 60 days, no questions
asked. In fact I don't even want to hear about it. Clickbank will give
you your money back without you even contacting me.
o All of the tips, secrets, and tricks to rock your bottom line.
The curtain has been pulled open. Nothing is held back and your
competition will want to run away screaming once you are armed with
your USP.
o 8 manuals, reports and more, totaling hundreds of pages, all in
digital, downloadable format (no more waiting around for the post
office).
o 2 methods of creating your Ultimate USP. You get the easy way
(using one of 21 different techniques listed in the course), and the
instant way (using the software).
o A complete system that shows you how to generate a custom USP
that will last for years to a lifetime, not months (no more crap that
is outdated 5 minutes after your pay for it).
o The 7 most powerful marketing words on the planet to help you
generate even more excitement about your business, and 100s of others
as well (some of these words have made millions for their users).
o 105 different, overlooked places to use your USP, such as your
voice mail and your business cards. Some so secret and that I won't
share them here (I want you to get a chance to beat your competitors
before they get here first).
o 6 recommended additional books on a powerful reading list, in
case you want to dig even deeper into marketing theory and enhance your
business and personal life.
o Not only the methods for USP creation, but you also get an entire
section of the system dedicated to testing and tweaking your USP with
your customers and having them decide which of your USPs works the
best, by voting with their wallets.
o A method for tweaking your Unique Selling Proposition so that
every word works towards generating you more money.
o An exclusive chapter on the creation of the Mini USP (TM), which
will revolutionize the way you market your products using your Unique
Selling Proposition and then targeting individual niche markets with a
laser-focused message.
o To kick the tires and try the system for a full 60 days with no
risk to you whatsoever. Create 1,000 custom USPs and if you are still
not satisfied, we'll refund every dime you spent, while you go on to
create cold, hard cash.
You also get me
However, chances are you won't need my help very much, because the
course is so thorough and so simple to follow, using the techniques of
the experts.
There are two great methods for USP creation in this system:
1. The easy way
2. The instant way.
You can spend as little as 19 minutes answering just a few questions
about your business and BAM! The software will generate a ton of Unique
Selling Propositions tailored to your business, in seconds. Or, you
can use the manual and hand-craft your own USP in a few hours using the
21 methods available.
_______________________________________________________________________
_

Here's the entire package that you will get INSTANTLY. It's HUGE:

USP
Complete course pack including the short history of the USP and 21
different methods for making your ultimate Unique Selling Proposition
(120+ pages) $79 value

Ultimate USP Generator Software -Just answer a few simple
questions about your product or business and instantly generate 39
different USPs that you can tweak to use for your specific business-
$199 value

Report on the 105 Overlooked Uses for a USP -Tons of places
that you can implement it into the fabric of your business, many of
these will blow you away. Your competitors will have no idea why you
are taking away their customers- $35 value
Never-Before-Seen, Method to Create a MINI USP (TM)- This is a
groundbreaking technique that you will use to enhance your marketing
material and your global Unique Selling Proposition, by creating a Mini
USP to really bring in the individual niche customers for a particular
product. -$55 value
Rosser Reeves Magic Marketing Words Report - These are words that will
jump start your marketing campaign and you can use them in your sales
letters and USP creation to spark interest and jump start people to
take action NOW- $45 value
Niche Marketing The Ultimate USP Creator Rolodex Report- a valuable
list of on line resources, books and companies that you can use to get
FREE or inexpensive assistance in many aspects of marketing your
business, including logo creation, PR, DVD duplication, copywriting,
business advice, and hundreds of dollars worth of other advice.- $85
value
Business Naming Report -that shows you exactly how to use your
USP in the creation of your business name so that your customers know
exactly what you stand for, and how to use your business name as an
advantage over your competitors to generate a TON of customer traffic
-$35 value

Since I know that you have many small business improvement options
available to you, and I want thank you for being interested in the
Ultimate USP Creator 1.0 basic package. I have included a FAT pile of
extra FREE bonuses, as my thanks for ordering the system:
Ultimate USP Creator Bonuses Mammoth FREE Bonus Pack Includes:
Ben Settle

Ben Settle's Copywriter's Cheat Sheet, a huge copywriting tips guide
from master copywriter Ben Settle- This 325 page guide will give you a
ton of priceless copywriting advice that is pertinent to almost every
business. Ben doesn't even have this on his site any more. This is an
excellent addition to your marketing library- $59 value

Business form generator software -Create almost 600 different legal
forms for your business, including basic contracts, rental agreements,
sales letters, and hundreds of others, instantly-$39 value
boron letters The Gary Halbert "Boron Letters" set - Famous copywriter,
Gary Halbert produced a series of letters as a copywriting course to
his son Bond, while Gary spent a little time in Boron Prison. This 127
page document has become a prized possession for copywriters all over
the world and now it's yours. Now you can have a copy of that letter
set, which give fistfuls of powerful, moneymaking marketing tips that
you can apply right away in your business-$39 value

EVEN MORE SOFTWARE!- 7 Step Ultimate Marketing Plan software- This
software was created by me. You will get it nowhere else. You can
quickly create a one-page, basic marketing plan for your business in
minutes by just answering 7 simple questions- $29 value

_______________________________________________________________________
_
So... you are going to get a MAMMOTH package worth $699.00 of
coursework and software, but you aren't going to pay anywhere near
that...
You are going to get hundreds of pages of cash-grabbing information and
3 different software programs for the cost of a nice dinner out, some
drinks and a movie.
Which would you rather have; a nice dinner and a movie, or the
potential to buy the whole theater?

Think about it, you can completely overhaul your business and turn it
into a virtual cash-printing, money-launching, bank-account-filling
machine that will keep you and your family fulfilled for many years.
...for under a hundred bucks, it's a no-brainer.

In some cases you could be getting more than a hundred-fold return on
your investment (or more), it's almost like getting the system for FREE
USP Screenshot
Here is an actual screen shot from the Ultimate USP Creator Software

...You get help from the masters: Gary Halbert, Brian Keith Voiles, Bob
Bly, Rosser Reeves, Dan Kennedy, Howard Schultz, Doug Hall, Michael
Senoff, and Robert Cialdini; without paying thousands for private
consultation
What the Ultimate USP Creator Is NOT:
o This is not a cookie cutter system where everyone will get the
same Unique Selling Proposition in the end. Your USP is tailored to
your business parameters, by the software, by inputting simple
information about your business or creating a USP using the manual.
o It's not a trial and error project that will take you many hours
only to come up with a USP that stinks. Everything is explained for
you in great detail so you can't fail.
o It's not a bunch of "woo woo theories" that you will put back on
your shelf and never complete. It takes as little as 19 minutes to
complete your USP with the software and you can apply it today.
o It isn't another marketing venture that you will have to spends
thousands of dollars on without being able to measure your results.
o Not a load of guesswork. Every step is explained. You simply
plug in your answers that are unique to your business, and out pops 39
different USP combinations that you can chose from and test with in
your marketing promotions.
o Not a one-time use product. You can create hundreds of USPs as
your company changes, or create multiple USPs for different products.
o Won't be quick-fix that will make all of your dreams come true.
The USP is the basic building block of you overall marketing plan.
Without a rock-solid USP, your marking plan will fall on its face, but
a USP alone will not add to your bottom line without integrating it
into your entire marketing plan.
o Definitely not a get-rich-quick scheme. Your USP is only the
beginning to your Ultimate Marketing Plan. The rest of your marketing
plan is beyond the scope of this course.
o NOT answer to all of your business problems. You must start with
your USP and build your way up from there, but if you have many other
business woes, your USP will not solve everything, but it IS the
foundation of most successful businesses.
o It's not the only solution to get rich in your business. It is
part of your total marketing arsenal.
o It's not for the lazy business owners that are not passionate for
what they do. This is not magic. Without dedicated hard work, a
Unique Selling Proposition is not going to bring you any money by
itself

WAIT... before you read any more, hold on for just a second

I want to give you a free gift as a thank you just for stopping by my
site. Before we go any further together, just type in your first name
and email address below. I want to help you get RICH.
I will send you the Underdog Millionaire Wealth Pack including a Free
e-book about customer generation, 4 other free books, and a periodic
tip sheet that will show tons of different ways that you can boost your
small business right now.

Pull cold, hard cash out of thin air, from your customers, in ways you
never thought possible.

You will also be signed up for occasional insider tips, tricks, and
secrets, that will assist you in all sorts of ways to get more
customers to your business... and have them stay for good, as well as
many other money magnets to put more cash in your pockets.

I am very grateful to anyone willing to sign up for the newsletter and
I got to great lengths to make sure that you will want to stick around
for more. You will be pleasantly surprised.

You can opt out at any time, no questions asked, and you get to keep
the Underdog Millionaire Wealth Pack as my thanks to you!

Name:
____________________
Email:
____________________
-Submit Form

We respect your email privacy

Think of how many potential sales you have lost in just the time it
took you to read this letter

Get your Ultimate USP in place so you don't have to lose any more
If you have even the slightest twitch if interest in the system, I urge
you to try it out now. I also know that I have drastically slashed the
price in order to reach as many renegade, underdog small business
owners as possible, in the shortest amount of time.
I want to help you succeed. That is my entire goal for being in
business. After this introductory time frame, the price will increase
dramatically to reflect the system's actual value. You will probably
overhaul your USP later eventually, so why not do it NOW, and do it
professionally.
Why on earth would you want to put more money in my bank account later
for something you can get right now at an incredibly discounted price,
something that you will need to order eventually anyway?
Look, I understand that you are skeptical, heck, you have never met me
in person and if I were you, I would be skeptical too. You have so
many marketing information products available to you out there. I
mean, how are you supposed to decide which one to pick??
The beauty is you don't have to decide right now!
ultimate usp creator guarantee

You have a full 60 days to decide, with my 100% down-and-dirty,
no-holds-barred guarantee. You can try the entire system out, create
10,000 different USPs for your business if you wish, and if you are
still not satisfied, you get your money back, simple as that.

If you cannot see that this system will double or triple your revenue
in the next year, then I don't want your money. Period.

There is absolutely no risk, whatsoever on your part. The burden to
deliver is completely on my shoulders.

If you don't see the potential to start gaining new customers in the
next 60 days using this system, all you have to do is return it for a
100% refund, then I'm the big loser, not you....

Don't you think that's fair?
All you need to do is press the order button and you will be whisked
away to Clickbank, where they will process all of your information
using a ROCK-SOLID, SECURE SERVER... all of you financial info will be
completely safe and your information will never be sold to anyone.

Once you have placed the order, you will have INSTANT ACCESS to the
download page, where you can begin creating your USP

In your service,

Joshua Black-Developer of the Ultimate USP Creator
P.S. If you sign up for the FREE mini-email course above I will
periodically send you a bunch of great, FREE tips that you can use to
generate tons of customers.

P.P.S. You get my help every step of the way. If you ever have a
question about the product, I will answer it as fast as I can.

Yes Josh, I am ready to infuse new life in my business and to begin
generating myself a huge, nasty pile of cold, hard cash!

Just click the order button to start generating a ton of customers for
your business. You get instant access, even if it's 4 AM and you're at
your mother-in-law's house sitting in your underwear!

-

All Credit Cards Accepted on the Rock-Solid, Ultra-Secure Clickbank
Server

Thank You Very Much for Your Order, from My Family to Yours
______________________________________________________________________
Legal Information
Copyright Notice | Earnings Disclaimer | Privacy Notice
Articles and Links
The Underdog Millionaire | USP Creation for Copywriters | A Customer
Magnet | Direct Marketing
Guerrilla Marketing USP | Improve Your Direct Mail Business | Integrate
Your USP
Unique Selling Proposition Business Process | Unique Selling
Proposition-USP for Sales Success
______________________________________________________________________
Outer Limit Productions LLC.
1151 W. Milham Ave #1394, Portage, MI 49081-1394
josh (at) UnderdogMillionaire (dot) com

Copyright � Outer Limit Productions LLC -All Rights Reserved
Unique Selling Proposition | USP

End of Abstract

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